Globalization is effecting a close convergence of sport and foreign policy. In order to respond to novel social, political, cultural and economic pressures, states are increasingly turning to sport as a foreign policy instrument; and they cannot ignore the corresponding influence that global sport has on their core interests. This book is devoted to exploring this relationship in detail. Although any examination of sport and foreign policy inevitably focuses on issues related to both politics and international relations, the primary intention here is to consider the dimensions associated with foreign policy. This book was previously published as a special issue of Sport in Society.

For small nations like Grenada, New Zealand and Norway, medal counts relative to population are increasingly touted as the most meaningful comparisons with sporting superpowers China, the United States and Germany. In acknowledging that 60% of the world's states have populations of less than 10 million and 48% of these have less than 5 million inhabitants, this book explores how the 'minnows' can build or sustain their sport programmes. Despite the immense variation among and between small states, this book suggests that scale 'matters'. The contributors, from Antigua and Barbuda, Finland, Lebanon, Norway, New Zealand, and Sweden demonstrate the challenges and opportunities of governing sport in their respective countries. These works highlight the distinctive policy 'ecologies' of sport in small states, marked by the unique responses to global pressures, the domestic realities of having limited resources, and by the close-knit networks of accountability. This volume will help scholars and policy makers to better understand the significance of having fewer 'degrees of separation' and the implications this has for sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.

For small nations like Grenada, New Zealand and Norway, medal counts relative to population are increasingly touted as the most meaningful comparisons with sporting superpowers China, the United States and Germany. In acknowledging that 60% of the world's states have populations of less than 10 million and 48% of these have less than 5 million inhabitants, this book explores how the 'minnows' can build or sustain their sport programmes. Despite the immense variation among and between small states, this book suggests that scale 'matters'. The contributors, from Antigua and Barbuda, Finland, Lebanon, Norway, New Zealand, and Sweden demonstrate the challenges and opportunities of governing sport in their respective countries. These works highlight the distinctive policy 'ecologies' of sport in small states, marked by the unique responses to global pressures, the domestic realities of having limited resources, and by the close-knit networks of accountability. This volume will help scholars and policy makers to better understand the significance of having fewer 'degrees of separation' and the implications this has for sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars' lifestyles, love lives, and earning power. Sport Star investigates the nature of contemporary sporting celebrity, examining stars' often turbulent relationships with the media, and with the sporting establishment.
Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.

In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars' lifestyles, love lives, and earning power. Sport Star investigates the nature of contemporary sporting celebrity, examining stars' often turbulent relationships with the media, and with the sporting establishment. Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.

The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class 'sporting' cities that are propelled by state-private promotional discourses that often silence oppositional voices. This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nation's remote geographic location and at just over four million people - its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective. This book was published a sa special issue of Sport and Society.

The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class 'sporting' cities that are propelled by state-private promotional discourses that often silence oppositional voices. This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nation's remote geographic location and at just over four million people - its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective. This book was published a sa special issue of Sport and Society.

Globalization is effecting a close convergence of sport and foreign policy. In order to respond to novel social, political, cultural and economic pressures, states are increasingly turning to sport as a foreign policy instrument; and they cannot ignore the corresponding influence that global sport has on their core interests. This book is devoted to exploring this relationship in detail. Although any examination of sport and foreign policy inevitably focuses on issues related to both politics and international relations, the primary intention here is to consider the dimensions associated with foreign policy.

This book was previously published as a special issue of Sport in Society.

This book brings together some of the leading authors in sport and sociocultural diversity. Social and cultural diversity becomes a key conceptual framework and lens through which to examine and understand a wide range of cultural issues related to: nationalism, gender, race, ethnicity, indigenous culture, sexuality, (dis)ability and even religiosity. This volume explores the dimensions of cultural diversity that relate to many of the aforementioned dimensions as they are located within the broad context of sport. The chapters are grounded in a variety of concepts and theories, and deal with policy, inclusion, affirmative action legislations, identity, and equity in all aspects of sports organisations as well as related issues that have emerged within the context of social and cultural diversity.Topics covered include: Politics of Identity and Representation, Theorising Sport and Inclusion Practices, Accommodation and Resistance to Diversity/Equality, Symbolic Construction of Sports Communities, Ethnocentrism and Whiteness, Ethnic Identities and Corporate Managerialism, Exploration of Alternative Leadership Paradigms, and Affirmative Action. Themes considered include: Gender, Race, Ethnicity, Indigeneity, Sexuality, (Dis)Ability, and Religiosity. The volume provides accounts from authors throughout the world in examining current ideas about social and cultural diversity in sporting worlds.